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Morning routine

Your 4 step morning ritual

Four steps. Four minutes. Your complete morning routine. Cleanse. Hydrate. Protect. Lock it in. Fresh skin, ready for the day.

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Morning routine

What goes on first? How long does it take? And can the cleansing balm double as a mask? Here’s everything you need to know before you start your morning routine.

What's in the set?

Four steps for your morning routine: a cleansing balm, hydrating toner, protective emulsion and locking cream. Cleanse, hydrate, protect and lock it in.

What order do I use them in?

Start with the Cleansing Balm + Mask, followed by the Hydrating Toner, Protective Emulsion and Locking Cream. Four steps, done.

Does it really take four minutes?

Yes. The basic routine takes around four minutes. If you have more time, leave the cleansing balm on for 20 minutes as a mask. Four minutes or twenty, your skin is ready for the day.

Is the routine suitable for sensitive skin?

Yes. All four products are designed to cleanse, hydrate and comfort the skin, with ingredients that help soothe and support the skin barrier.

Morning routine
The routine

The routine

Four steps. Four minutes.
Before your coffee gets cold.

Step 1 - The Melt - Cleansing Balm + Mask 2-in-1

here to cleanse your skin

Your morning melt-down. The good kind. A 2-in-1 cleansing balm and mask packed with cold-pressed fruit oils and astaxanthin. 30 seconds to cleanse. 20 minutes to mask. Soft skin either way.

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Step 2 - The Reset - Hydrating Toner

here to reset your skin

Five types of hyaluronic acid, working from every angle. Orchid root soothes and supports your skin barrier. That faint sweetness is the orchid itself, no added fragrance. Mist on. Press in with your palms. Your skin, but hydrated.


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Step 3 - The Shield - Protective Emulsion

here to protect your skin

Seven marine algae. One very good shield. A lightweight emulsion that keeps skin hydrated, soft and ready for the day. Powered by algae, astaxanthin and jojoba oil. Sinks in fast. Stays invisible. Keeps working.

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Step 4 - The Dew - Locking Cream

here to lock in the glow

Everything you put on before this, it locks in. Five types of hyaluronic acid plus certified macroalgae for lasting hydration and a healthy looking glow. Shea butter and squalane nourish without feeling heavy, so makeup or nothing on top, it works either way.

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